Finding Customers | Page 6

Building a Business

The Often-Overlooked Value of Cold Calling

Even if you run a scalable Internet business, you should still look beyond online channels for product validation and sales strategy support.

By David Chait

Building a Business

How to Remain Customer First in the Digital Age

By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.

By Lane Gerson and Ariel Nelson

Marketing

5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You

Heat up your cold calling by focusing on the companies that most need your product.

By Aman Naimat

Marketing

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.

By Craig Simpson

Building a Business

5-Star Customer Service Should Hurt a Little

Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.

By Norm Merritt

Building a Business

4 Networking Essentials to Build Your Client Base

The learning curve doesn't have to be steep. Use these tactics when approaching people whether online or in the real world.

By Deborah Mitchell

Building a Business

To Grow Your Customer Base Focus on EOA: Early, Often and Always

When your company is small and new, it's the first customers to sign on who can make or break your business.

By Sarah Haselkorn

Building a Business

Becoming Indispensable to Your Customers

Your approach to value creation must begin with, be in partnership with and end with the customer

By Adrian Davis

Building a Business

4 Ways to Find Your First Customer

Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.

By John Rampton

Building a Business

6 Things They Don’t Tell You When You Leave the Big Corporate World for Your Own Business

Here's the valuable advice people often don't mention until the entrepreneur has already set up shop.

By Ambareen Musa

Building a Business

3 Ways to Boost Word of Mouth and Referrals for Your Business

Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.

By Brian Barquilla

Building a Business

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.

By Heike Young

Building a Business

3 Ways Your Current Customers Can Help You Acquire New Ones

For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.

By Aaron Goodin

Building a Business

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.

By Dorie Clark

Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.

By Doug and Polly White

Building a Business

5 Ways To Make Your Startup Addictive

Here is how to get your clients clamoring for more of your product or service.

By Brian Ainsley Horn

Marketing

3 Reasons Why That ‘Free Consultation’ Is a Losing Strategy for Entrepreneurs

Even a token charge for an initial consultation tells you who is serious about what you're offering.

By Kimanzi Constable

Building a Business

10 Tips to Find and Win the Best Clients

The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.

By John Rampton

Building a Business

Salespeople Are Shifting Away From Traditional Sales Models to This Strategy

As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.

By Fergal Glynn

Thought Leaders

10 Fears You Must Overcome When Starting a New Business

What's the difference between those who reap profits and the ones who fumble and walk quietly back home? Read on to learn how to stride boldly toward success.

By Te-Erika Patterson

Marketing

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.

By Karen Mishra