Marketing
4 Ways Customers Need to See You Want Their Business
You'll make the sale based on price, quality and whether the buyer feels appreciated.
By Karen Mishra
Finding Customers | Page 4
Marketing
How to Determine Your SaaS Business’ Cost of Acquisition
If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
By Thomas Smale
Building a Business
4 Winning Ways to Build Customer Loyalty
Providing an excellent experience for your customers will help you stay on top.
By Thomas Smale
Building a Business
5 Ways Entrepreneurs Can Gain a Competitive Advantage
If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
By Peter Voogd
Marketing
Neuromarketing: The Science, Art and Opportunity
Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
By Andrew Medal
Building a Business
3 Reasons You Should Be Hanging Out With Your Target Audience
In the long run, knowing your audience will be highly beneficial to your business.
Building a Business
4 Steps to Maximizing Customer Referrals
You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
By Shaun Buck
Building a Business
6 Key Ingredients to Successfully Build an Online Audience
It's easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it's not that simple.
By Ash Read
Building a Business
How to Turn a Reviewer Into a Forever Customer
Fostering loyalty increases the likelihood of long-term growth and sustainability.
Business Accounting
Communicate Your Value, Deliver Even More Than You Pitched — and Watch Your Income Skyrocket
Normally, I think most "business coaches" are 100 percent full of BS. Then one phone call changed my career.
By Sherry Gray
Building a Business
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Business News
Are You Unknowingly Turning Off Clientele?
Find out which tactics will backfire and what to do instead.
By Elinor Stutz
Building a Business
5 Tips From Experts for Creating a Distinctive Brand
Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
By Maria Ross
Building a Business
A Better Understanding of Consumer Psychology Will Earn You More Online Conversions
The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.
Building a Business
6 Tips for Converting Leads Into Clients
These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Marketing
You’ll Never Get New Customers If You Don’t Target New Markets
Here are seven ways to broaden your business reach.
Building a Business
10 Tricks for Generating Website Leads
From being mobile friendly to having a solid SEO foundation, here are a few tips for boosting your website's leads.
Building a Business
How to Overcome the Great Analytics Gap
Some studies are showing an ever-increasing gap between the information key decision makers want, and the actionable insights needed to drive business forward.
Building a Business
Dealstorming Will Help You Sell More
Former Yahoo! chief solutions officer and New York Times bestselling author Tim Sanders explains a seven-step dealstorming process that will help you cultivate your customer base.
By Carol Roth
Building a Business
How to Find Real Customers for Your Startup
Tips for mastering the tricky first step of turning your idea into a viable business.
By Derek Lidow
Building a Business
4 Simple Ways to Boost Your Customer Acquisition Strategy
Acquire customers differently by driving progress toward strategic goals.
By Shayla Price
Building a Business
4 Ways Customer Onboarding Is the Secret to Startup Success
Understanding the real value of customer onboarding is key for any business leader.
By Aaron Agius
Marketing
4 Sales Mantras to Memorize and Why They Work
You're not pushing a product -- you're changing minds.
By Joe Robinson
Building a Business
Indirect Data Is the Travel Industry’s Secret Weapon
If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Building a Business
3 Simple Ways Ecommerce Startups Can Gain More Customers
Marketing efforts will always take time, especially early on as entrepreneurs figure out what tools and platforms work best for their brand, but these marketing hacks are a great start.
Marketing
Would You Try This Man’s Wacky Sales Pitches? (You Should — They Worked!)
Doug Baldasare would try just about anything to close a sale. Here's how he got customers' attention.
By Joe Robinson
Building a Business
5 Customer Acquisition Mistakes You Can’t Afford to Make
From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.