Business Branding

Treat your brand like a long-term financial investment, focusing on strategic, high-ROI moves that build equity, consistency and trust over time.

Ryan Close brought an aspirational product to market — and knows how to sell it.

Kyla Sternlieb, 52, wanted to make it easier for people to care for their sick pets.

The events platform continues to evolve, twenty years in.

To impress an investor, you need to know what they're looking for. For Robert Herjavec, it's not what you'd expect.

AI is changing the rules of visibility, and the top 5% have already uncovered an edge most people haven't noticed yet.

Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand loyalty.

Entrepreneur Gabe Coyne's breakfast-time dilemma inspired him to start his next business.

Practical steps for securing, licensing and protecting IP to ensure long-term legitimacy and resilience in a rapidly imitative digital market.

From choosing a name others doubted to creating a culture that feels like home, this is how naming our restaurant turned identity and mission into a business blueprint.

Join Beth LaGuardia Cooper, CMO of Advantage Media, and our panel of brand building experts on November 19th to discover how to turn your personal brand into your most valuable asset. Register now!

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead. Here's how to optimize for both AI and search engines.

Here's how you can leverage reviews and social proof to grow your business.

Kimberley Ho needed her brand to appeal to tweens — and their parents.

Big brands may dominate the headlines, but small businesses have something they don't: speed, creativity and agility.

Catherine Morrissey became White & Warren's president in 2018 and saw a clear path forward.

Here's why brands must maintain, and even fight for, their authenticity as AI floods the market with uninspired content.

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

Link building is evolving beyond metrics and anchors. The future belongs to brands that earn trust through authentic mentions, visibility and authority.

Michelle Hu followed her passion for beauty and organization into business.

Daniel Rotman's real-world pain point inspired an innovative — and lucrative — business.

From rapper to entrepreneur, Fat Joe is empowering everyday people to achieve financial independence through Policy Pulse Innovations — his latest venture helping workers escape the 9-to-5 grind.

Glen Powell's Smash Kitchen brand is taking off, introducing organic condiments and cooking oils that make healthy eating accessible and delicious for home cooks nationwide.

Tate Stock revived a forgotten product and says "the right messaging transformed everything."

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your biggest untapped opportunity.

George and Henry Graham saw a gap in the wake of the 2008 financial crisis.