Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media.
When it comes to reaching new customers, an excellent paid media strategy starts with setting goals. If you don't know where you're headed, how do you know where to go?
Don't worry about what your future holds or whether you'll be able to sustain your early success. Get your first customers on board, treat them well and use that success to fund your next steps.