Building a Business
Fish Where The Fish Are: 4 Tips For Reaching Your Customers
Finding an audience is about knowing where to look.
By Kara Goldin
Finding Customers | Page 3
Business Branding
This Entrepreneur Shares How She Built an Audience Without Advertising
When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative.
By Jason Feifer
Thought Leaders
After 90 Meetings in 90 Days, These Founders Finally Found Their Customer
After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.
Building a Business
You’ll Find the Best Leads in That CRM Software Nobody Is Really Using
Quit making introductory offers to strangers and start engaging with past customers happy they did business with you.
Building a Business
How Do You Find Your First Customers?
The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
By Jason Feifer
Business Ideas
3 Strategies for Growing Your Online Business Fast
Wooing customers requires a sincere devotion to giving people value.
By R.L. Adams
Building a Business
The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base
The popular race company had a problem: It needed to change, without upsetting its loyal fans.
By Jason Feifer
Thought Leaders
Your Expectations Are Stunting Your Business Growth
Don't let the situations that you can't control spiral your emotions out of whack and keep you from growth.
Building a Business
10 Reasons Why Your Startup Isn’t Getting Customers
The average person tells 16 people about a poor customer-service experience. Don't let that happen to you.
By AJ Agrawal
Building a Business
Steal These 4 Proven Customer-Retention Strategies
Top ecommerce businesses thrive because they successfully cultivate repeat clients
By Syed Balkhi
Business Funding
Startups That Chase Big Investment Rounds Are Focusing on the Wrong Thing
Forget fundraising. Build your customer pipeline instead.
By Scott Brown
Building a Business
Getting New Customers Is Hard!
No one ever said that growing your business would be easy, but here's one mindset shift you can make to find success.
By Shaun Buck
Building a Business
3 Steps to Increase Your Average Revenue Per Customer
When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.
Human Resources
How to Recruit Creatives and Craft a Great First Impression for Your Startup
Shoddy design can be fatal for startups dependent on making a strong first impression. Creative freelancers can be the lifesavers.
Online Presence
Watch Live to Learn About the Underrated Platform That Could Massively Grow Your Audience
It's time to look beyond Google and Facebook.
Tech
Inside the Subtle Marketing Shift That Changed Roomba’s Fortunes
How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
By Joe Keohane
Building a Business
Why Leading With Value Is a Mistake — and What to Do Instead
Positioning with value is often the worst thing you can do. Learn the 95:5 formula.
By Alex Berman
Building a Business
Want to Find Lots of Paying Customers? Watch This Facebook Live July 18, 1 p.m. ET
Customers don't magically appear. But with this week's 'Tough Love Tuesday,' you'll learn how to turn users into paying customers.
Marketing
Turn More Prospects Into Customers
Learn how to turn more prospects into clients by leveraging the decision-making process every prospect goes through.
By Shaun Buck
Building a Business
Did Your One Big Customer Disappear? Poor You!
Never forget that to them, you're just a bill they pay.
By Gene Marks
Building a Business
3 Customer Nightmares and What I Learned From Them
Avoid the headaches of dealing with difficult clients by watching for these red flags.
Building a Business
How This Startup Succeeded by Ignoring Its Most Important Customers
Shyp always envisioned itself as a service for small businesses. But when it launched, it strategically went in a totally different direction.
Marketing
Customers Lie — So Stop Taking Their Bad Advice
Your customers can put your business on the map, but that will happen only if you get the real scoop before you launch.
By Per Bylund
Building a Business
This Co-Founder Plants Roots at Colleges, Inspiring Students to Become Farmers
Freight Farms has learned that it has to give its customers the knowledge to succeed without too much individual handholding.
Building a Business
5 Lessons I Learned Following Steve Blank’s ‘The Four Steps to the Epiphany’
The "Four Steps" is the best way to validate your idea. It does not make your idea a great one.
Building a Business
What it Takes to Be a Growth Hacker
If you have a knack for marketing and love makings things go viral, there's never been a better time to become a growth hacker.
By Andrew Medal
Building a Business
Why Your Dream Customer Should Be the Very First One You Approach
Simply going after them, every action your company makes will be infinitely more polished than if you were selling to your sister-in-law.
By Jerrid Grimm