Dan S. Kennedy

If you're "stuck," simply taking action isn't enough — follow this advice to increase your chances of success.

As a widely recognized marketing consultant and public speaker, I always look for one thing before I do business with someone — you should too.

To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!

If you're selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market.

Follow these quick tips, and you'll soon be honing in on the affluent prospects you've been seeking.

By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.

When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.

With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.

Get your website in shape and drawing in new business by following these five tips.

If you can get your message, market, and media right, you'll be on your way to marketing dominance.

By putting this plan to work for you, you'll close more sales and increase your small business's profits.

How follow-up can net you more money and grow your business.

Here's when, why and how to do advertising without relying on a brand.

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.

Don't confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly.

Follow the second rule of direct marketing to inspire immediate responses from your target market.

How much are the tech tools you use distracting you from doing real work? Find out -- and find out how to stop it.

The four-step approach to deriving maximum value from your time.

Do any of these time suckers work at your company? Here's how you can avoid them and improve your productivity.

Discover how other people's money, resources and customers can help save you time.

This time management expert offers a formula for determining how much your time is really worth.

Tips for reaching out to the people who never registered for, showed up to or purchased something from your presentation.

Find out how to run dozens of webinars a day to accelerate your sales.

Discover the secrets these presentation experts learned after years of presenting.

Don't just teach your audience about your product or services. Entertain them.

Creating an offer that your audience can't resist is easy if you use one of these four techniques.

Discover the formula for crafting presentations that are reliable every time you give them.

Knowledge of your audience is the first step in creating an effective, powerful presentation. If you can answer these 10 questions about your audience, you're on the right path.