Dan S. Kennedy | Page 2

Learn how to get the most out of the customers you already have.

Put these marketing tools to work for you so your customers will refer you to their friends and family.

By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.

Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.

A look at how to turn your website into an effective marketing tool for your business.

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.

It's not enough to simply be an expert. Learn this to increase sales.

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.

These three tips can help get a better performance out of your sales staff.

Use these strategies to boost the number of sales or customers you get from a batch of leads.

If you have salespeople on staff, getting the right answer to these three questions will help you hire top performers.

One management expert weighs in on whether bonuses work and how you can establish an effective bonus system.

You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.

American companies spend more than $750 billion paying people for work they're not doing. Use these four easy strategies to improve productivity.

Find out why one management expert believes your 'bean counters' are sapping the life -- and sales -- out of your business.

Hiring the right employees and keeping them on board is the secret to a successful business. Find out how to do it.

You should have a replacement waiting in the wings, even for the star employee you love.

Here's how to figure out the true cost of an employee, according to one business expert.

Implement this system to get customers raving about your business.

Stop driving your business by looking in a rearview mirror. Instead, provide your employees guidelines to help them succeed.

Here's why you should try implementing this new management system.

Find out why this management expert doesn't believe in the 'ownership mentality.'

A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.

How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?

Here's what you can learn from brands that are still going strong more than 50 years after their founding.

The people around you rarely have a neutral effect on you -- they either facilitate your accomplishments or undermine them.

A one time management expert explains how commitment and discipline are directly related to successful achievement.