Building a Business
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
By Eric Siu
Finding Customers | Page 7
Building a Business
For a Winning Product Launch, Address Genuine Customer Needs
To successfully unveil a new entry in the marketplace, figure out how to best solve people's problems.
By Jesse Torres
Building a Business
5 Ways To Get Prospective Customers to Choose You
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Marketing
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Building a Business
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Marketing
4 Ways to Make Your Business a Powerful Customer Magnet
Attract new customers super fast with these techniques.
By Chip R. Bell
Business News
Apple Wants to Expand Its Footprint in the Workplace
In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
By Reuters
Building a Business
Smoke and Mirrors: How to Sell Without Selling
Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
Building a Business
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Building a Business
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Building a Business
6 Ways to Land Your First Client
As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
By Leslie Truex
Building a Business
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
By Diana Kander
Building a Business
Don’t Ask for Money Until You Assemble a Focus Group
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Marketing
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
By Larry Alton
Marketing
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
By Matt Straz
Building a Business
6 Key Questions You Need to Answer Before Pitching an Enterprise Client
The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
Building a Business
How to Regroup When You’ve Lost Your Way
Should your company falter, here's how you can get it back on track.
By Kate Swoboda
Building a Business
What to Do When You Lose a Client
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
By Dorie Clark
Marketing
5 Strategies to Instill Brand Loyalty in Today’s Young Customers
Capturing market share from established brands is not as difficult as you might think.
By Peter Gasca
Building a Business
5 Fundamentals Successful Entrepreneurs Build Into Their Strategy
Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
Marketing
5 Unconventional Ways to Make Your Marketing ‘Stickier’
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
By Jeff Boss
Building a Business
Strategy Is Not a To-Do List
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
By Steve Blank
Building a Business
Beat Burnout But Score Results
It's the mad dash at the end of the year, when you push to make it a profitable one. Follow these five steps to build your business effectively.
Marketing
2 Rules for Engineering Exceptional Upsides
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Building a Business
The 5 Secrets to Making Larger Sales
One of the greatest points of distinction between top sales performers and everyone else is average sale size. Here is how to increase your sales deals.
By Marc Wayshak
Building a Business
How to Pick the ‘Right’ Clients and Stand Out Among the Competition
Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
Marketing
Grow Your Business a Thousandfold in One Year With Content Marketing
Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
By Josh Steimle