Marketing
2 Simple Rules to Follow When Developing a Market Segmentation
To get ahead of the competition, find the customers that will be most interested in your product or service.
Finding Customers | Page 8
Building a Business
18 Resources to Help You Become Amazing at Acquiring New Customers
By Chloe Gray
Building a Business
Turn Prospects Into Customers With These 8 Tips
Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.
Building a Business
4 Steps to Identifying — and Engaging – Your Core Customers
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Building a Business
Sleepwalking Through Sales — How Vendors Are Ignoring Buyers’ Intelligence
Businesses need to respect today's informed customers.
By John Holland
Building a Business
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
Marketing
5 Easy Tweaks You Can Make to Consistently Land New Customers
People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Building a Business
10 Ways to Quickly Generate Leads
Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Marketing
The Web Is a Content War. Here’s How to Win. (Infographic)
A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
Marketing
6 Not-So-Obvious Places to Find Your Target Market
Your ideal customers are out there waiting for you. Here's how to find them.
By Joan Stewart
Building a Business
Drive Sales With a Website That’s Adapted for an Evolving Online Space
Develop a winning web strategy with these six suggestions that should pull in more customers.
By Zach Cutler
Online Presence
Don’t Just Have Social-Media Conversations, Design Them
Consider these four elements as you plan your strategy to engage with potential customers.
By Aaron Keller
Building a Business
Hook New Customers With an Online ‘Hopeful Greeting’
To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
By Eric Siu
Marketing
How to Increase Your Customer Referrals
Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
Building a Business
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
By Eric Siu
Building a Business
How to Grow Your Daily Deals Site Customer Base
Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.
Tech
Boost Downloads With These 5 App Store Optimization Hacks
If you want to increase your chances of gaining users and having a better store ranking, implement these tricks now.
By Zach Cutler
Online Presence
10 Tips for Mastering LinkedIn
Don't be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
By Jason Fell
Building a Business
Google Unveils New Tool for Businesses to Manage Their Online Presence
Companies can use 'Google My Business' to update their business information and share posts across Google+, Maps and Search from a centralized place.
Building a Business
3 Reasons Startup Marketing Stalls
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
By Anita Newton
Building a Business
Eureka — a New Product Idea! Now Ask These 5 Questions.
Before you quit your job and cash in your 401(k), take a step back and evaluate.
Building a Business
Embrace the Soft Launch
For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
By Rohan Ayyar
Building a Business
Show Off Your Business Skills in Online Videos. (Really It’s OK.)
As visual creatures, people are swayed by a watching a professional make a case on the small screen.
By John Knight
Marketing
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Building a Business
Raising Capital? Answer These Questions to Score an Investor’s Check
Shed light on five key areas about a startup's business model to make a compelling pitch for money.
Building a Business
5 Must-Track Metrics to Keep Your Startup Alive
Monitor your company's progress on cash flow, investment prospecting, hiring, customers and product development.
Building a Business
Want the Big Bucks From Big Businesses? Don’t Make These Mistakes.
Your company should adopt different tactics to acquire large clients than for individual customers.
By Joe Floyd
Thought Leaders
A New Kind of Trailer Park: Entrepreneurs Create Community for Mobile Businesses
Food trucks and mobile businesses find their homes in parks and malls.
By Kate Taylor