Marketing | Page 4

The potential for South Asian brands to partner and serve consumers during this big gift-giving holiday is untapped — and that's what Elements has set out to do this Diwali season.

I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.

Public relations is thought of as an outward-facing industry. But when you look inward first — at the amazing resource you have right there on your payroll — you'll find a powerful PR channel that can promote your business better than anything else.

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

The spice blend born in 1934 comes for American wallets every fall.

The SEO industry stands at the threshold of being transformed as generative AI redefines how humans search, how platforms deliver results and how brands get discovered online.

AI isn't here to steal your marketing job. It's here to expose lazy marketing and reward real strategy.

ChatGPT mentions aren't luck. Just like SEO rankings, they're earned. Here are four practical ways to increase your chances of being named in AI responses.

Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.

As AI reshapes how people search, a surprising shift is changing what it takes to stay visible online.

Discover how to make marketing effective and manageable as a busy freelance service provider.

LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.

Local events bring more than just excitement. They bring increased foot traffic and consumer activity that boosts local economies and the surrounding businesses.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated content brings the best results.

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.

You don't need to be a marketer to market well. But you do need to be curious, listen closely and use the tools available to you.

Joe Fontana discusses his leap from cubicle to hot chicken and the rise of Fry the Coop across Chicago.

AI won't build your brand for you — but with the right tools and focus, it can help you scale faster, work smarter and free up time for what really matters.

Authentic storytelling builds stronger loyalty than even the most polished ad campaigns.

Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention and build lasting brand impact.