Hope Horner

AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, not output, becomes the true competition.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated content brings the best results.

Contrary to popular belief, transparency can actually hurt your team in a crisis. Here's how.

Here are the two financial lessons that changed my point of view on spending, saving and planning.

Here are 10 leadership myths that sound great on paper but don't hold up in reality — and the advice you should follow instead.

Here's how to understand what it means to be a planning-driven leader and how to bring the best out of this leadership style.

People-driven leaders prioritize relationships, trust and a positive work environment to foster engagement and team success. Here's everything you need to know about owning this leadership style.

Let's explore how process-oriented leaders help drive businesses and teams forward — and how they can leverage their style for maximum impact.

There are countless business books out there, but let's be honest: Not all of them live up to the hype. Here are the four I'd actually recommend to all current and aspiring entrepreneurs.

What it means to be a performance-driven leader, how to make the most of it and how to overcome its potential pitfalls.

Reflecting on the ways my approach to leadership has transformed over the past decade and the key lessons I've learned along the way.

Taking action is the key to business success. It builds momentum, drives faster results, and helps overcome obstacles. Here's how to make action a habit and push past the barriers that keep you stuck in place.

Failure is an inevitable part of entrepreneurship, but how you handle it is most important. Here are four strategies to help you cope with failure and use it as a stepping stone toward your next success.

In entrepreneurship, not all problems are created equal. I've found that there are three layers of problems, and each one requires its own type of solution — here's what they are and how to approach each one.

Do your team members really know how you work? Here's why creating a manual to your working style and preferences is so essential as a leader.

When I first started hiring for leadership positions, I didn't understand the difference between a manager, a director and a VP. Here's why that distinction matters.

As the CEO and co-founder of a growing tech company, I've had the privilege of overseeing hundreds of employees as they've moved through our team. Here's what it takes to stand out from the crowd and get noticed by leadership.

In honor of my business's 10-year anniversary, here are 10 lessons I've learned about entrepreneurship and leadership along the way.

Being a good leader can feel like an abstract goal, but it doesn't have to be. Here are the four pillars that I believe are the foundation of effective, successful leadership.

I didn't always believe my business would succeed, but these five moments helped me see its potential.

Wondering how to balance your time as a new entrepreneur? Here's when long workdays can make sense — and when to scale back.

Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.

Shoppable social video will elevate your brand -- because video is much more likely to turn casual browsers into first-time buyers.

Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.

Take your company's marketing game to the next level by appealing to both your in-house staff and future customers.

Balancing employee wants with business needs isn't always easy, but by following four principles, you can construct a workplace that employees want to be a part of.

High school and entrepreneurship have a lot more in common than you might think. Apply these classroom lessons to boost your business.

Every business site has at least one page that could probably be beefed up with a video. Here are the big 5.

Consumers are eating up the videos out there. That's why the investment is worth it. Just be sure to keep your budget in check.

People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.