Elisette Carlson is the Founder of SMACK! Media, a Fractional CMO & Public Relation(ship)s® Agency that helps brands achieve relevance in the health & wellness space. Also a trusted advisor to start-up CEOs and VC firms, she puts ultimate value on personal relationships, teamwork & authenticity.
We're taught to chase optimization — better sleep, better habits, better data. But the real advantage for entrepreneurs isn't speed, it's learning to go the distance without burning out.
I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.
In a noisy supplement market filled with hype, Jeff Byers is proving that trust, transparency and a back-to-basics approach to wellness are the future.
Once reserved for bodybuilders, creatine is now gaining traction among entrepreneurs and wellness seekers. The science is compelling, and the benefits go far beyond muscle gains.
Here's how ZBiotics is transforming health with GMO-powered probiotics to address two of America's largest wellness challenges: minimizing alcohol and sugar intake
If you want fewer hangovers, better sleep, more energy and weight loss, minimize your alcohol intake this summer with these alternatives that still elevate your mood.
From restaurants and bars making non-alcoholic feel elevated to accountability drinking apps, the business of zero-proof has skyrocketed. Below are 6 tips to help you commit.
Booming in business and popularity, "social self-care" studios offering hot and cold therapy are attracting entrepreneurs and CEOs. Recovery is the new "wellness" where business partnerships are being formed.
These books revolve around longevity, offering new approaches in medicine to help prevent chronic illness, lose weight, minimize stress and live a more fulfilling life.
Emma Lovewell, Cody Rigsby and Tunde Oyeneyin share life stories that helped shape them as celebrity fitness instructors and brand ambassadors in recently published books.