Marketing | Page 2

New York Knicks guard Josh Hart joins Tommy John as the brand's first-ever athlete partner in a campaign built on comfort, authenticity and connection.

AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, not output, becomes the true competition.

Businesses that want to grow need to accept the new reality of social media marketing.

Substack co-founder Hamish McKenzie and writer Casey Lewis break down the best practices for building an engaged — and paying — audience.

What started as a roadside gimmick has turned into something much bigger.

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR credibility and SEO clarity.

The potential for South Asian brands to partner and serve consumers during this big gift-giving holiday is untapped — and that's what Elements has set out to do this Diwali season.

The key to getting featured in the media is leveraging emotions to ensure you stand out from other experts in your field.

I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.

Public relations is thought of as an outward-facing industry. But when you look inward first — at the amazing resource you have right there on your payroll — you'll find a powerful PR channel that can promote your business better than anything else.

Want to get featured in top media outlets? It starts with building the right journalist list — focused, relevant and relationship-driven.

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

The spice blend born in 1934 comes for American wallets every fall.

The SEO industry stands at the threshold of being transformed as generative AI redefines how humans search, how platforms deliver results and how brands get discovered online.

AI isn't here to steal your marketing job. It's here to expose lazy marketing and reward real strategy.

ChatGPT mentions aren't luck. Just like SEO rankings, they're earned. Here are four practical ways to increase your chances of being named in AI responses.

Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.

As AI reshapes how people search, a surprising shift is changing what it takes to stay visible online.

Discover how to make marketing effective and manageable as a busy freelance service provider.

LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.

Local events bring more than just excitement. They bring increased foot traffic and consumer activity that boosts local economies and the surrounding businesses.