Marketing | Page 3

Marketing

People Are Looking to Spend Less Time Online — Here’s How to Reach Your Audience Anyway

Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to reach prospects anywhere.

By Joy Gendusa

Thought Leaders

Your Brand Needs to Be Easily Recognizable — Here’s Why

Standing out should be part of your business strategy.

By Michelle Van Slyke

Side Hustle

Couple’s Side Hustle Surpassed $1,000 a Day Fast — With ChatGPT’s Help

Michelle and Brian Platt's product is "absolutely nothing like grandma used to make."

By Amanda Breen

Online Presence

What It Really Takes to Stand Out on Social Media as a Business Today

Here's what businesses can do to cut through the noise and thrive on social media right now.

By Makena Finger Zannini

Business Model

Your Competitors Are Already Using These 4 Customer Service Strategies — Are You?

It's time to put customers back at the center of growth.

By Nathan Miller

Building a Business

Leads Are the Lifeblood of Your Business — and AI Chatbots Can Help You Find Better Ones

If you are not already using a chatbot on your website, you may be missing out on potential SEO and lead-generation opportunities.

By Summit Ghimire

Marketing

How to Leverage Authenticity to Build Unshakeable Customer Loyalty

Learn how authenticity drives deeper connections and keeps customers coming back.

By Jackie Cullen

Building a Business

Small Businesses Reveal the Promotions That Actually Excite Customers

These mom-and-pop shops have found that successful promotions are more about creativity and thoughtfulness than having a big marketing budget.

By Liz Brody

Marketing

How Small Businesses Can Outperform Big Brands With This Simple Marketing Formula

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

By Fahim Ludin

Marketing

This Practice Could Save Your Career From One Bad Google Search

Online Reputation Management is all about shaping what people see when they Google you or your business.

By Ross Kernez

Marketing

How Lavazza and the US Open Brewed the Perfect Marketing Campaign

Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

By Leo Zevin

Marketing

AI Is Quietly Writing Your Résumé — and One Tool Could Misrepresent Your Reputation if You Don’t Take Control

AI assistants like Microsoft Copilot are already rewriting your professional reputation — here's how to take control of your "AI Résumé" before it costs you opportunities.

By Jason Barnard

Building a Business

He Turned Failure Into a Massive Food Truck and Restaurant Operation. Here’s How.

Chris Brown's World Famous turns food trucks into live-streamed stages, blending egg rolls with entertainment.

By Shawn P. Walchef

Marketing

The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest

It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.

By Laura Ries

Marketing

Why Every Entrepreneur Needs a Community of Raving Fans (and 3 Steps to Build Yours from Scratch)

Building a loyal community turns customers into passionate supporters who drive lasting growth.

By Ashley Kirkwood

Tech

How ‘Digital Immortality’ Is Creating New Opportunities for Entrepreneurs — and What to Consider Before Diving In

AI is transforming grief tech into growth tech, turning digital legacies into powerful tools of influence for brands and entrepreneurs.

By Scott Baradell

Building a Business

They Built Their First Restaurant With Their ‘Bare Hands.’ Now They Have 380 Locations.

Ted Xenohristos, co-founder of Cava, grew one restaurant into a national brand through hospitality, culture and purpose-driven growth.

By Emily Washcovick

Business Branding

Steve Aoki’s Secret Weapon for 1,000% Energy Isn’t Drinks — It’s Chewable

How does cake-throwing DJ Steve Aoki stay energized? By teaming up with this gum company and weaving in his own brand.

By Leo Zevin

Building a Business

Running an Online Business Is Tough — But Doing These 4 Things Will Make It Easier

Nurturing these four qualities will go a long way toward being successful in the ecommerce industry.

By Katie Melissa

Building a Business

What Smart Marketers Are Doing Now to Maximize Q4 Revenue — And How You Can Too

The brands that win Q4 aren't winging it in October — they're locking in campaigns, teams, and budgets now. Here's how to get ahead while everyone else is still on vacation.

By Christopher Tompkins

Marketing

In the Age of AI, These Skills Will Keep Marketers Essential

AI is reshaping marketing, forcing professionals to abandon task execution and embrace judgment and creativity.

By Jason Greenwood