Branding | Page 8

Take it from Steve Jobs and Phil Knight: Sharing your company's beginnings is a powerful tool for building brand identity.

Successfully managing a personal/company brand (how its seen and presented by big-tech search algorithms) is doable even by small operations, via a few critical moves.

Discover insider strategies for maintaining a consistent brand identity, overcoming challenges and adapting to industry changes to ensure long-term success.

A well-defined thought leadership strategy takes more than authenticity.

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Do you want to know how to push down negative search results? Click here to read a comprehensive guide with real-life examples and sound advice.

Even small and medium-sized companies can effectively leverage the same PR strategy that big brands use to earn significant media coverage and audience engagement, despite limited resources.

What we all understood thought leadership to be is no longer.

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers.

Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.

Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.

Scan any surface or object with the Nix Mini 2 and get a readout of the exact color code you're seeing.

Select a reputable SEO agency that delivers real results.

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Join Ross MacKay, co-founder of Daring and founder of Cadence, as he shares his expertise on successfully getting your products onto store shelves. With experience in placing products in over 40,000 stores nationwide, Ross will provide actionable insights on creating a demand-driven brand from the start.

There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Jeni Castro, founder of Coffee Dose, explains how she brewed up a truly unique brand of coffee cafes.

Don't fall into this strategic trap.