Vice President of Franchising and Development
at Ford's Garage
Dave Ragosa is Vice President of Franchising and Development at Ford's Garage, a 1920s garage-themed burger and craft beer restaurant franchise. He is a seasoned restaurant industry expert with 20+ years of helping national restaurant brands expand in new markets across the country.
Like the ancient mariners who first steered their ships by it, you can help your team find their way with a well-thought-out vision that's communicated to everyone and reinforced every day.
Investing in a multi-unit franchise can diversify your portfolio and build a substantial business, but it is critical to understand your financial and operational capabilities clearly.
The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.
High turnover can also lead to decreased morale among remaining staff, inconsistency in service quality and, ultimately, a negative impact on the bottom line.