Building a Business
The Key to Better SEO Actually Comes From Your Customers — Here’s How
Discover the difference user-generated content can make for SEO.
Branding | Page 6
Building a Business
Stop Selling Services — How MSPs Can Build Brands That Clients Can’t Resist
In 2025, the managed service provider landscape is more competitive than ever. To stand out, MSPs must shift from selling technical services to building magnetic brands rooted in trust, value and differentiation.
Building a Business
Why Data Centers Are the New Powerhouses of the AI Economy — and How They Can Strengthen Your Brand
As AI reshapes industries, data centers have evolved into critical drivers of innovation, sustainability, and customer trust. Learn how the right infrastructure choices can boost your brand, future-proof your business and unlock competitive advantages in the AI economy.
Thought Leaders
Entrepreneurs Drive the Economy — But Are We Doing Enough to Support Them?
Are we doing enough to encourage innovative entrepreneurs to take risks for the benefit of society at large?
By Jon Michail
Marketing
How to Grow Your Small Business Without Breaking the Bank
Here's how small business owners can level up their marketing game without breaking the bank.
Marketing
AI Made the Internet Louder Than Ever — Here’s How to Use It to Cut Through the Noise and Make a Lasting Impact
The democratization of content creation means one thing: the marketplace is noisier than ever.
By Ron Sheth
Business Branding
How to Build a Strong Brand Identity for Your Early-Stage Startup
Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.
By Jessica Wong
Thought Leaders
‘Show Me the Money!’: How this Talent Agent Helps Stars Like Tracy McGrady and Gradey Dick Turn Their Platforms Into Multi-Million Dollar Brands
Cecil White, a top agent at WME Sports, assists high-profile athletes in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.
By Leo Zevin
Buying a Franchise
Buying or Selling a Business? This Top-Ranked Franchise Makes the Intimidating Process Straightforward.
With a proven system and a global network, Transworld Business Advisors makes business transactions easier for everyone involved.
Marketing
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt
Get your brand ready for the new realities of a changing media landscape.
By Edward Yang
Buying a Franchise
These 4 Storytelling Elements Will Empower Your Brand in 2025
Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling.
By Adam Povlitz
Tech
Precisely Match 200,000+ Colors Instantly With This Tiny Tool for 40% Off
Grab colors from any object around you and add them to your graphic design applications.
Business Branding
How Introverts Can Lean Into Their Strengths and Unleash Their Personal Branding Superpower
Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.
Business Branding
Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup
Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.
By Chris Savage
Marketing
Sending A Last-Minute Marketing Email? Follow This 7-Step Checklist to Avoid Making These Costly Mistakes
Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.
By Liviu Tanase
Buying a Franchise
KFC Is Launching a Chicken Tenders-Focused Concept Called Saucy — Here’s When and Where It Opens
The chicken chain is making a strategic pivot towards the growing demand for customizable, sauce-heavy meals.
Business Branding
How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups
Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.
By Jessica Wong
Building a Business
This Brand Whiz Shares How to Sell Boring Products That Nobody Likes
Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.
By Liz Brody
Building a Business
Who Shapes a Brand — The Leader or the Audience? Here’s What Really Determines Success.
Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.
Side Hustle
Their Nutty College Side Hustle Earned Over 6 Figures in Under 6 Months: ‘Revenue Doubled Every Month’
Pistakio co-founders Francine Voit and Nicola Buffo had no interest in 9-5 office jobs — so they became entrepreneurs.
By Amanda Breen
Building a Business
How to Build an Unshakeable Brand Voice and Win Over Loyal Customers
Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.
Business Branding
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
By Slava Bogdan
Business Branding
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Buying a Franchise
IHOP and Applebee’s Are Opening Their First Co-Branded Location in the U.S. — Find Out Where It Is
After announcing the collaboration last winter, the first co-branded location will open in early 2025.
Business Branding
Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.
Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.
By Jessica Wong
Business Branding
4 Simple Steps to Turn Your Company’s Origin Story Into a Talent Magnet
Here's how your business can stand out to job seekers.
By Milos Eric
Marketing
Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing
Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?