Thought Leaders
The Era of Faceless Branding Is Over — Here’s Why Modern Brands Fail and Publicity Reigns Supreme in 2024
No longer can a brand hide behind its company logo and expect to thrive.
Branding | Page 10
Marketing
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Thought Leaders
This ‘Branding Whisperer’ Wants to Reignite the X Games to Its Past Glory
Entrepreneur Shaun Neff was just tapped to help supersize the iconic sporting event. 'It has lost relevance and its connection to culture,' he says.
Business Branding
From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding
Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.
By Bora Celik
Building a Business
7 Proven Strategies to Rehabilitate Your Shattered Online Image
Rehabilitating a shattered online image is more than just fixing things — it's about taking back control over your story. You need to face the harsh reality, make a heartfelt apology, dive into online spaces, find lessons in tough times, rewrite your story sincerely, spread positivity online — and embrace change.
By Uri Samet
Marketing
Why Super Bowl Commercials Are the Ultimate Marketing Play
By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.
By Jack Truong
Marketing
4 Trends That Are Defining the New Era of PR
PR agencies that embrace these four changes will lead the way in the future.
By Sarah Evans
Marketing
5 Key Elements of Selling Your Brand to the Media
Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.
Business Operations & Logistics
PR Isn’t Everyone’s Forte. Is It Time For You to Bring in the Pros?
A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.
By Liang Zhao
Business Accounting
How to Monetize Your Brand and Turn Personal Influence into Profit in 2024
In today's fast-paced digital world, your personal brand is more than a mere online presence — it's a valuable asset waiting to be monetized.
Business Operations & Logistics
How to Master Your Sales Success — Why Every Answer and Rejection Matters
In the ever-evolving realm of sales, the conventional pursuit of securing a "yes" may often lead to frustration and missed opportunities.
By Brian Will
Business Branding
5 Key Ways To Create a Unique and Authentic Brand That People Remember
By embracing who you are on a personal level, you create a brand that is not only unique but also genuine. In a world saturated with businesses vying for attention, authenticity is the key to standing out and building a loyal customer base.
Business Branding
What is Google Saying? Why a Positive Brand Reputation Online is So Important
Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.
Building a Business
Your Differentiators Suck. Follow These 5 Steps to Stand Out From Your Competition.
If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored.
By Andrea Olson
Building a Business
What Really Makes Up the Heart of Your Brand? Your Employees. Here’s How.
Employees play a pivotal role as the backbone of an SMB's brand. This is how you can — and should — build your brand from within.
Business Branding
5 Levels of Brand Visibility and How to Make It to the Top in 2024
Use these practical tips to go to the next level of visibility with your brand.
By Natasha Zo
Building a Business
10 Reasons Why Branding Is Important, Even For Startups
Branding is a fundamental aspect of building a successful startup.
Business Branding
The Real Story Behind How Netflix Got Its Name — and Why It Used to Be Called ‘Kibble’ Behind the Scenes
Netflix co-founder Marc Randolph still has the scratch paper he used to come up with the name of the iconic company. Here, he shares the story of the company's birth and some solid advice for entrepreneurs just starting their journey.
By Mark Klekas
Business Ideas
How I Boosted My Website’s Revenue Tenfold in 5 Months
Whether you are struggling to manage multiple businesses, seeking to grow organic search traffic or just starting to build your online business, I hope these lessons can help.
By Jim Campbell
Business Branding
A Guide to Socially Conscious Posts (And Their Consequences)
What do you want your brand to stand for, and how should you sculpt your messaging in today's highly contentious culture?
Business Branding
7 Things Brands Should Consider Before Collaboring With an Influencer
Influencers of all sizes can help brands meet a new audience in 2024.
Marketing
The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red
This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers.
Marketing
How to Establish a Distinct Brand Identity in a Saturated Market
My top tips for creating a unique brand that stands out amongst competitors.
Business Branding
Your Brand Will Flop If It Doesn’t Stand Out. Try the Contrarian Design Strategy That Worked for These 6 Founders.
From chocolate bars to pet care, you may recognize these brands when you see them — and their founders made deliberate decisions to make that happen. Here, they explain how they zeroed in on aesthetics that stand out.
Building a Business
7 Ecommerce Customer Experience Strategies for Effective Branding in 2024
This guide explores the latest ecommerce customer experience strategies for effective branding in 2024.
Thought Leaders
I’ve Had Hundreds of ‘Aha Moments’ That Helped Me Generate Million-Dollar Brand Ideas. Here’s What I Did to Capitalize On Them.
You probably have good ideas, but where most people go wrong is they don't recognize how great the idea can be or how to be great enough to see it through.
Online Presence
Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?
Influencers have some serious sway, but are they worth it?