Business Branding
How to Maintain Brand Authenticity in an Increasingly Skeptical World
What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.
Christine is the driving force behind i2c's global marketing and corporate communications efforts. An engineer by training and a marketer at heart, she has consistently delivered top-line and bottom-line growth for technology startups and Fortune 100 companies including Dell and Citi.
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More From Christine Alemany
Thought Leaders
Why Building Customer Trust Is Even More Important During Economic Hardship
Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here's how.
Marketing
The Relationship Between Funding and Marketing
The bucks behind your business has considerable impact on reaching the right audience.
Marketing
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A company's marketing message is its calling card -- make sure yours always rings true.
Business News
Study Reveals American Trust Crisis With Government, Business and the Media
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Marketing
Smart Brands Won’t Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
Marketing
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Thought Leaders
Employees Underperforming? How to Respond to These 3 Excuses.
Sometimes, an employee just needs an extra jolt. Other times, you will need to pull the plug.
