Branding | Page 9

Content overload from AI is the new normal. Marketing guru Mari Smithen shares strategies for navigating the AI revolution and getting your messaging across.

Here are four important positioning lessons from the "world's cheapest car."

Passionate entrepreneurs can have a hard time putting monetary value to their work. They can even undervalue it at times, especially when their focus is on purpose over profit — but profit is the only way you can continue your purpose. Here's how you can build a balance between generosity and professional valuation instead.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

The relationship between marketing and the business can often feel contentious. So, how can we improve it? First, we need to better understand one another.

Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.

There are many marketing and branding strategies out there — but here's the one Steve Jobs used grow Apple.

No matter how big or small your business is, use Steve Jobs' philosophy to get greater customer satisfaction.

The best way to grow your bank account is to avoid major withdrawals. The same can be said about your brand.

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here's how to use compelling storytelling on your website and one specific framework to capture their attention.

You can get Entreprenur+ for free! Use code 1FREE and get access to all member benefits, including our next Subscriber-Only Event with the founders of one of the fastest-growing direct-to-consumer brands.

What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding.

There's a robust correlation between success and having the ability to say "no" to opportunities that don't serve you. Here's how can learn how to master the art of saying "no," too.

Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out.