Branding | Page 9

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Jeni Castro, founder of Coffee Dose, explains how she brewed up a truly unique brand of coffee cafes.

Don't fall into this strategic trap.

Keep your business in touch with any color that inspires you.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

STORI AI can help you hone your brand elements while scaling your content creation.

Phyllis Williams-Strawder, the self-anointed "Ghetto Country Brandmother," shares her unfiltered thoughts on achieving big success by using your authentic voice.

A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics.

Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.

Ylleya Fields independently published the book that would expand into the "Princess Cupcake Jones" series and full-blown brand in 2012.

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.

Content overload from AI is the new normal. Marketing guru Mari Smithen shares strategies for navigating the AI revolution and getting your messaging across.

Here are four important positioning lessons from the "world's cheapest car."

Passionate entrepreneurs can have a hard time putting monetary value to their work. They can even undervalue it at times, especially when their focus is on purpose over profit — but profit is the only way you can continue your purpose. Here's how you can build a balance between generosity and professional valuation instead.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

The relationship between marketing and the business can often feel contentious. So, how can we improve it? First, we need to better understand one another.

Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.