In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public relations" strategies to take control of how their stories are told.
Here's how content creation can transform your business by building trust, driving engagement and positioning your brand as the go-to authority in your industry.
Having a relevant domain name greatly increases the business's credibility, boosts SEO and makes it super easy for potential customers to find the business.
BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.
Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.
Join us May 1 for a high-impact workshop and discover how you can turn simple ideas into scroll-stopping videos that connect with your audience and grow your brand.
Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand's reputation, credibility and business goals.
Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.
Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key lessons for entrepreneurs looking to expand, rebrand or break into new markets.