Marketing
How to Choose the Right Influencer and Maximize Your Brand’s Reach
If you've been wondering how to approach influencer marketing, this guide breaks it all down.
By Tonia Ryan
Branding | Page 5
Marketing
Why AI Makes Your Brand Voice More Valuable Than Ever
In a world where content is easier to create than ever, the brands that win will be those with something real to say.
By Elle Morgan
Thought Leaders
This Founder Didn’t Want to Be the ‘Face’ of Her Brand. But She Pushed Through the Discomfort — and Now She’s a Household Name.
Why the founder of Angie's List was resistant to being 'Angie,' but came to embrace it.
By Jason Feifer
Marketing
How to Take Control of Your Brand’s Story With This DIY Strategy
In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public relations" strategies to take control of how their stories are told.
Marketing
6 Reasons Why Content Creation Is the Ultimate Power Move for Your Business
Here's how content creation can transform your business by building trust, driving engagement and positioning your brand as the go-to authority in your industry.
By Tonia Ryan
Building a Business
A Great Domain Name Can Add Millions to Your Business — Here’s How to Get One (Even If It’s Already Taken)
Having a relevant domain name greatly increases the business's credibility, boosts SEO and makes it super easy for potential customers to find the business.
Building a Business
Branding Doesn’t Have to Be Expensive. Elevate Your Startup’s Presence With These Low-Cost Strategies.
Learn how to elevate your startup's image and build a memorable brand on a limited budget.
By Jessica Wong
Business Branding
Chasing Every Marketing Trend? Your Brand Looks Desperate for Attention. Here’s How to Stand Out Without Making People Cringe.
From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.
Business Branding
What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company’s Rebrand
BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.
Marketing
Crisis Management 101 — How to Handle Bad Press Before It Burns Your Brand (and Your Bottom Line)
Getting ahead of a PR crisis is key to protecting brand integrity and earning customer trust.
Marketing
The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It
Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.
Business Branding
It’s Time to ‘Choose Better’ — Inside BODYARMOR’s Play for the Sports Drink Crown
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.
By Leo Zevin
Marketing
This Critical But Misunderstood Strategy Can Help Your Business Grow — Here’s How to Use It the Right Way
Learn how to use founder branding to make your company (not yourself) the industry-dominating name.
Business News
People Are Reselling This Trader Joe’s Item for $500 Online
Trader Joe's viral mini tote bags have once again put shoppers in a buying frenzy.
By David James
Online Presence
Free Webinar | May 1: How to Create Stories That Elevate Your Brand
Join us May 1 for a high-impact workshop and discover how you can turn simple ideas into scroll-stopping videos that connect with your audience and grow your brand.
Business Branding
How I Built a Profitable Personal Brand as a Female Leader — and How You Can, Too
After a life-changing wake-up call, I realized no corporate job would give me the freedom I needed as a mom — so I built a personal brand that did.
Business Branding
Uncover Hidden Threats to Your Reputation With These Advanced Suppression Strategies
Negative content in search results can harm your reputation, but with these suppression strategies, you can take control of your online presence.
By Scott Keever
Building a Business
I Gained Millions of Instagram Followers For My Brand With These 8 Expert Tips
Are you looking to elevate your social media presence to new heights? Here are the tips and tricks I've used to grow my own following.
By Tonia Ryan
Building a Business
Most Creators Are Doing Brand Deals Wrong — And This Sponsorship Expert Has Some Advice for Them
Justin Moore discusses how to perfect a pitch, what brands care about and why storytelling is still a prized commodity.
Marketing
How to Create Compelling Brand Narratives That Resonate With Skeptical Consumers
Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand's reputation, credibility and business goals.
Marketing
Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over
Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.
Business Branding
Why Post Malone’s Personal Brand Pivot is a Masterclass in Brand Reinvention
Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key lessons for entrepreneurs looking to expand, rebrand or break into new markets.
Business Branding
She Saved a Sweet Company and Grew It to $20 Million a Year. But She Never Liked Its Name — Decades Later, It’s Getting a Makeover.
A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand.
By Amanda Breen
Building a Business
This Chef Is Convinced One Cuisine Will Be the Next Big Thing in Fast-Casual Dining: ‘I’m Betting My Career’
Michel Falcon of Brasa Peruvian Kitchen discusses deep family roots, thinking outside the box and why customers won't forget 1-844-GO-BRASA.
Building a Business
Ignore This Self-Sabotaging ‘Instinct’ If You Want to Tell Your Brand’s Story Effectively, Marketing Expert Says
Donald Miller wrote the bestselling book 'Building a StoryBrand,' and he believes a good tagline keeps it simple, stupid.
By Jason Feifer
Business Branding
‘Why Shouldn’t the Can You’re Drinking Look Cool?’: Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release
Serial founder Kylie Jenner explains how she approached the new product launch of her canned vodka drink, Sprinter.
By Dan Bova
Building a Business
A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.
Drew Davis, founder of Crippling Hot Sauce, uses humor and business to make a major impact.
By Amanda Breen