By preparing for the upcoming holiday season year-round as opposed to just in the second half of the year, retailers can directly apply lessons learned from the previous year, effectively plan for various scenarios based on different external factors (i.e., inflation) and get a head start on competitors.
Adopting this model will help unite your customer-facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy.
If your small business is struggling, there are a few likely culprits. Perhaps you're not marketing effectively, you're not pricing your products or services correctly or you're not providing excellent customer service. Whatever the reason, read on to turn things around.
While experience loyalty has been around the B2C world for decades, the B2B industry is now catching on that delighting customers doesn't build loyalty. Here's what does.
When you're trying to make the sale, your hard work doesn't end once you leave the meeting with your potential customer. Here are three tips to ensure you stay on top of leads and continue to follow through with potential customers so they can buy from you.
When Mike and Brendan Moylan co-founded their business in 1984, now Soccer.com, they had to convince their brand partners that people cared about the sport. A lot has changed since then.
There are three psychological reasons why we can't resist Black Friday and Cyber Monday sales. Smart consumers and entrepreneurs should know what they are. Here's why.
In today's day and age, companies are tasked with the difficult challenge of building a remote sales team. Learn how to build a remote sales team that'll take your business to the next level.
Exaggerating your importance as a "partner" suggests you have equal skin in the game or you're on equal footing with the buyer — and it can lead to disastrous results.
Most first-time entrepreneurs sabotage their own sales, and they don't even know it. Here are three reasons you're repelling your prospects, and they have nothing to do with your product, service, branding or marketing.
What is at the heart of being a successful salesperson? The answer is simple: meeting the needs and wants of the other person at their level. The "how" is the important part.