Lucas Miller is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling.
Not all influencers are created equal. It's important to identify the key factors that make an influencer a good fit for your brand to avoid wasting time and money on someone who will not deliver the results you need.
Amid ongoing supply chain challenges, an increasing number of businesses are using "click and collect" technology to streamline and improve their ecommerce deliveries.