Building a Business
How to Build Sustainable Communications as a Startup
Want to build a sustainable communications program that drives long-term growth? Look no further than this article!
By Tom Lawrence
ROI | Page 2
Online Presence
Social Media Data Mining: Tips to Increase Your ROI
Social media data mining grants your business the power to turn likes and shares and into profit.
Thought Leaders
The Best Leadership Advice Isn’t Fancy. But It Will Get You the Greatest ROI.
Leading effectively isn't about reinventing the wheel. Sometimes simple really is better.
Thought Leaders
Master People and Money Management for Better ROI
Use these tips to get a leg up in business, and in life.
By Imran Tariq
Thought Leaders
What You Really Need to Look for When Considering a Franchise
Money aside, what do you care about?
Building a Business
The ROI of Getting Organized
"Getting organized" usually ranks high on new year's resolutions lists. Unfortunately, like working out and dieting, organizational systems can easily fall wayside by February.
Business Operations & Logistics
Load Up Your Sales Funnel With Leads for 2021 With These Actionable Tips
2020 has been tough on everyone, but these sales strategies will help you end the year strong.
By JC Hite
Business News
Why Most Ghost Kitchens Will Fail in 2021
Ghost kitchens exploded in popularity this year, but are they a house of cards?
By Dan Rowe
Tech
Why Do Boeing 747s Still Use Floppy Disks?
Many small business owners would relate.
By Gene Marks
Marketing
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI.
By Lucas Miller
Marketing
Best Ways to Use Data in Making Decisions
Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.
Tech
What Every Entrepreneur Must Know About Artificial Intelligence
Boost efficiency and productivity. Reduce errors. Plus more cool stuff.
Building a Business
6 Strategies to Maximize Earned Media for Your Brand
Use that publicity to build a business.
Business Accounting
Deciphering the Key Financial Metrics of a Business’s Value
Including one that could lose you hundreds of thousands of dollars.
By Mark Daoust
Marketing
Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.
Online Presence
The ROI of Social Media (Infographic)
When you're spending lots of time and money on social media, it's important to know just how much it's helping your brand.
By Rose Leadem
Marketing
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Thought Leaders
Startup Failure Is When Your Leadership Will Be Tested Most
It's important to lead like a boss particularly when you've made the command decision to close it down.
Marketing
Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
By George Deeb
Tech
6 Critical Questions to Help Businesses Cut Through the AI Hype
Don't buy an artificial-intelligence 'solution' just because you can. Ask how AI's strengths align with your company goals and supplement other resources.
Marketing
7 Ways to Create a Killer Marketing Video (Infographic)
Here's how your business can use video to better engage your audience and tell your brand's story.
Marketing
Ways to Say Thanks
There are strategic techniques to show appreciation to your clients all year long -- techniques that benefit their companies and yours.
Marketing
3 Ways to Ensure Early Content Marketing Efforts Pay Off
As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.
By Garrett Moon
Building a Business
How to Develop a Positive Relationship With Failure
If at first you don't succeed, figure out why before you try, try again.
By Lena Requist
Marketing
Remove the Guesswork From Growth With These 4 Marketing ROI Boosts
Don't rely on your gut instinct when it comes to marketing -- the more data you have, the better decisions you and your employees can make.
By Jon Brody
Thought Leaders
4 Types of Clients Your Growing Business Can’t Afford to Work With
It may seem counter-intuitive, but firing certain types of paying customers could actually help your company grow.
By Mike Kalis
Marketing
TV or Digital Ads? The Case for Investing in Both
It's not smart to sink all your money into one channel, hoping it will be your company's savior.