ROI | Page 3

Thought Leaders

The 10 Evolving C’s of the Retail Industry

Success in the digital retail world requires paying attention to trends so you don't get left behind.

By Abbas Rajani

Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.

By Aaron Agius

Business Operations & Logistics

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?

Building a Business

6 Small Differences Between Average Content Strategy and Genius Strategy

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.

By Samuel Edwards

Marketing

Conversion Rate Optimization: From a Luxury to a Necessity in 2016

CRO is the newest 'it' tool for marketers globally. Is it on your radar yet?

By Chris Lucas

Building a Business

A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.

By Peter Daisyme

Building a Business

Digital Marketing Strategy ROI for Entrepreneurs: It’s a Marathon, Not a Sprint

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.

By Erik Huberman

Marketing

Get the Most Out of Your Marketing Agency in 5 Ways

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.

By Erik Huberman

Building a Business

3 Ways to Improve Your Sales Travel ROI

In-person meetings build rapport with potential clients but calculate the trip's ROI before booking your flight.

By Aleda Schaffer

Building a Business

Exhibit and Commercialize That Crazy Idea

With the right strategy and planning, expos like CES can help you drive interest in your business, get your geek on and push profits.

By Randy B. Hecht

Marketing

4 Ways to Dramatically Increase Email Subscriptions

A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.

By Jesse Torres

Building a Business

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.

By Robert W. Bly

Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.

By Justin Gray

Marketing

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.

By John Arnold

Online Presence

Facebook Advertising Is Where It’s at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.

By Kyle Taylor

Thought Leaders

Why Every Entrepreneur Needs to Embrace ‘Good Enough’

It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.

By Carol Roth

Building a Business

How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.

By Kim Lachance Shandrow

Building a Business

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

By Daniel Newman

Building a Business

Beware of Pursuing ROE — Return on Ego

Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.

By Carol Roth

Building a Business

Have Sales Leads? Here’s How to Increase Your ROI With Salesforce.

Hello, customer relationship management doesn't have to be complicated.

By Sherice Jacob

Building a Business

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

By Lisa Hoover McGreevy