Launching a Business | Page 8

Thought Leaders

The 5 Myths About Entrepreneurship

As people are trying to navigate away from the 'corporate jungle' towards the land of supposed 'entrepreneurial utopia,' a lot of misconceptions arise. Here are five big ones.
Building a Business

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.