To be one of the 10 percent of businesses that actually become legitimate you have to show a tremendous amount of dedication, and put in an insane amount of time.
The star-studded unveiling of Tidal was a tangle of mixed messages that neglected to mention any good reasons why music consumers might want the service.
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.