It may sound like clickbait, but it's true: Most people make this singular mistake when seeking new strategies, and it is precisely why they can't break through.
Founders too often let their intuitions guide them. That's why the key to smart decisions that fuel sustained growth is a repeatable and scalable process.
Running a company requires the alignment of many goals, but how much attention do we give to the one that's arguably the most pivotal - who and what we're truly striving to be?