Grow Your Business | Page 8

It can be extremely tempting to mix imaginary future successes with the reality of the present moment to make your startup seem like the best investment out there — but you need to be honest with your customers. Here's why.

One of the most difficult challenges as an entrepreneur is learning to say "no." Turning down potential opportunities is difficult, but it can be essential for your business moving forward.

Your brand as a founder and as a startup both matter, especially in the early days. Here's how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.

As Henry Ford once said, "It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages."