Branding | Page 2

The smartest domain acquisitions happen in silence — and using an anonymous broker can protect your brand, reduce costs and give you a powerful strategic edge.

Presley Campbell and Alden Kramer followed their passion into business.

When a crisis hits, the way a founder shows up can either protect the brand — or permanently define its downfall.

Authentic storytelling builds stronger loyalty than even the most polished ad campaigns.

Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention and build lasting brand impact.

For entrepreneurs, public relations crises can hit at any time. Here's how to batten down the hatches, prepare for the worst and navigate your business to calmer waters.

Standing out should be part of your business strategy.

Online Reputation Management is all about shaping what people see when they Google you or your business.

Ginny Seymour always dreamed of being a CEO — and it's paying off.

Sinéad O'Sullivan breaks down how the superstar businesswoman propelled herself to the top.

AI assistants like Microsoft Copilot are already rewriting your professional reputation — here's how to take control of your "AI Résumé" before it costs you opportunities.

It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.

Building a loyal community turns customers into passionate supporters who drive lasting growth.

High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.

What entrepreneurs can learn from the ultimate reputation rehab story

When Harry Arnett, Stephen Levinson and Mark Wahlberg looked at the overlap between fitness and fashion, they spotted an opportunity and built their company from the ground up.

A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you.

In a world saturated with influencers, athletes and tech founders chasing legacy and limelight, few stories captivate like that of Nimsdai Purja. It's a masterclass in breaking limits, owning your story and building a brand that stands for something bigger than yourself.

Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.

Strong brands aren't built through big ad budgets but by delivering consistent, memorable customer experiences that create loyalty, trust and powerful word-of-mouth marketing.

Founders need to own their brand story now more than ever, especially with AI shaping what customers see.