СEO & co-founder of Flowwow, an international marketplace for gift and flower delivery from local brands and shops, operating in more than 15 countries including the UK, USA, Spain, France, UAE, and more. Customers can explore a wide range of flowers, cakes, and gifts online.
This article breaks down five simple ways small businesses can win the holiday season by leaning into what they do best: personal connection, creativity, and smart planning — not just big discounts.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.
Pricing has become one of the most critical levers for increasing sales, protecting margins and staying relevant. Data-driven, adaptable strategies can turn pricing into a key driver of sustainable growth.
By 2030, Gen Z is expected to account for a third of the US workforce. It's not just a demographic shift – it's all about values, behaviors and the very definition of what work means.
The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.
Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.
The winners in this new C-suite era will be those who understand that change matters more than structure, integration more than hierarchy and adaptability more than authority.
To maximize peak season success, businesses should plan ahead, streamline operations, and prioritize customer retention — taking proactive steps now to ensure growth and efficiency during high-demand periods.
Businesses can grow rapidly by automating tasks, shaping efficient workflows, and creating an independent team that can thrive while maintaining profitability.
Choosing the right market is crucial for a successful expansion, especially for startups with limited resources. Here are seven crucial steps to guide you in selecting the most promising international market.
This article emphasizes the importance of going beyond translation in localization and provides key insights to help businesses effectively tailor their products and services for local consumers.
Seasonal changes offer challenges but also growth opportunities. Businesses can achieve sustainable success by diversifying products, reaching diverse markets, fostering loyalty and conducting strategic planning.
Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.
Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.