Online Presence
Instagram Engagement Pods — Should You Use Them?
Give it a shot, but there are more effective ways to increase your following.
Lesya Liu helps entrepreneurs create a meaningful and profitable Instagram presence that feels right for their creative businesses. Born and raised in Ukraine, she is a social media strategist and a photographer. Her passion lies in combining art and marketing to create compelling storytelling, both visually and textually. Most days she roams the Interwebs, looking for fresh, inspirational ideas or testing things out on her own social channels.
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More From Lesya Liu
Online Presence
Instagram Is Reportedly Working on a Fix for a Hashtag Nightmare
Putting hashtags in as a first comment makes your posts easy to notice.
Marketing
How to Market to Someone — and You Know Who That Is — Who’s Constantly Online
Almost half of America's teens are constantly online. As a marketer, what are you going to do about that?
Online Presence
The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture
Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here's how.
Online Presence
Turn Instagram Into an Effective Funnel Step for Your Business
Tracking and analyzing all of the data available to you is essential to getting results on social media.
Online Presence
How to Evaluate Your Instagram Profile Performance
Unlocking the power of Instagram starts with learning to see what works and what doesn't.
Entrepreneurs
5 Ways to Spot Fake Online Coaches (So You Can Find the Great Ones)
Investing in yourself is a smart decision. Make sure you get what you're paying for.
Online Presence
It’s Easy to Avoid a Dreaded Instagram Shadowban. Just Don’t Act Like a Bot.
Despite the scary name, a shadowban is more like a time out than exile. Be nice and you have nothing to worry about.
Online Presence
You Don’t Need a Big Budget to Get Started With Video Content
Just because your audience expects you to have videos doesn't mean they expect you to do a Star Wars sequel.
Business Branding
How to Create (and Keep) a Winning Online Reputation
A good personal brand, online or in the flesh, requires investing your time and minding your manners.
Online Presence
6 Ways Service-Based Businesses Can Market on Instagram
A service isn't as easily photographed as a product but you have a story, so tell it.
Online Presence
Create Quick, Easy and Effective Content With This Simple Technique
Don't reinvent the wheel; learn to upcycle your content.
Online Presence
There Is a Best Time to Publish on Social Media and You Can Determine When It Is
You work hard to post good content. Don't let it be overlooked because of poor timing.
Online Presence
Facebook’s Latest Feature Highlights the Importance of User Experience and Website Speed
How you can use this new feature to help your business.
Marketing
Effective Branding Is a Smart Strategy to Improve Your Website’s Search Metrics
Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
Marketing
8 Rookie Marketing Mistakes I Made But You Don’t Have To
Building your brand online is a slow process, even if you're doing everything right. Few people are.
Online Presence
4 Tips to Leverage the Power of Instagram to Grow Your Email List
Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong!
Online Presence
Here’s a Clever Marketing Tactic for Getting the Attention of Thousands of People
When everybody is watching or talking about the same thing, tweet your way into the action.
Online Presence
Instagram Continues Its Mind-Blowing Rise
Instagram has combined Facebook's photo album of our lives with Snapchat's playfulness.
Marketing
Medium Is the Solution If You Want to Blog Without Any Overhead
The service helps with hosting, design and building your audience. You're on your own for a steady stream of fresh ideas.
Online Presence
These Tools Guarantee You Never Run Out of the Content Your Audience Craves
Finding what most engages your followers requires sifting through a torrent to find the best.
Online Presence
Get Maximum LinkedIn Leverage to Boost Your Career and Grow Your Business
The potential for LinkedIn to bring opportunity is huge, but turning potential into results takes strategy.
Marketing
Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are
The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
Online Presence
Here’s How to Master Facebook Advertising and Why You Must
Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.
Online Presence
Snapchat Can Now Track Foot Traffic for Its Advertisers
Snap's new tool let's businesses see if their customers are successfully nudging their friends to come shop.
Online Presence
Researchers Find That Social Media Can Make You Happier or Miserable
People who enjoy a sincere connection with others online are happier than those fixated on image and marketing.
Online Presence
Facebook Now Allows You to Create Fundraisers
Facebook's strategy seems to become a societal platform with less emphasis on simply keeping up with friends and family.
Marketing
How to Get a New Product to Market Without Hiring Market Researchers
Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
Online Presence
People Can’t Stalk Your Profile Through Face Recognition Apps — Yet
Announcement of an app that can identify faces in a crowd was a hoax, but the technology is entirely possible.
Marketing
4 Steps to Give Your Business a Digital Presence Overhaul
You put a lot of work into establishing your online presence, now keep working to enhance it.
