Marketing
Instagram Rolls Out Stories Ads to All Businesses
Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
Lesya Liu helps entrepreneurs create a meaningful and profitable Instagram presence that feels right for their creative businesses. Born and raised in Ukraine, she is a social media strategist and a photographer. Her passion lies in combining art and marketing to create compelling storytelling, both visually and textually. Most days she roams the Interwebs, looking for fresh, inspirational ideas or testing things out on her own social channels.
More From Lesya Liu
Online Presence
GQ Places Major Bets on Instagram (and Wins)
One of the nation's glossiest print publications is a leader in making money on social media.
Online Presence
You Might Find Your Next Employee (or Job) on Facebook
Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.
Tech
This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production
You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.
Online Presence
How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff
The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.
Online Presence
Is Innovation Overrated? Facebook’s Stories Feature Is Identical to Instagram’s.
Social media has changed much in the world but imitation remains the sincerest form of flattery.
Online Presence
You Don’t Have to be Picture-Perfect to Succeed on Instagram
Authenticity means more to your fans than manufactured glamour.
Online Presence
Instagram Stories Is Likely to Become a Powerful Marketing Tool
Stories is potent and affordable medium for providing an immersive advertising experience.
Online Presence
Why 2017 Will be the Year of Native Content and Engagement
The raw number of followers you have is much less significant than the number of highly engaged followers you have.
Online Presence
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Online Presence
Why Instagram Won 2016 and Snapchat Didn’t
A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Online Presence
Instagram Observes Snapchat, Does It Better
Instagram Live borrows concepts from Facebook and Snapchat, making smart adjustments to further engage its growing user base.
Online Presence
8 Tactics to Maximum the Visibility of Your Tweets
Without a strategy, there is little chance the people you seek to engage will see your tweets.
Online Presence
Make the New Facebook Pages Layout Work to Your Advantage
Take control over the Facebook layout to engage your audience in a variety of ways.
Online Presence
Snapchat to Add Features Reminiscent of Instagram
Competing brands differentiate. These rivals are not slow to borrow what works from each other.
Online Presence
9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level
Instagram provides an amazing opportunity to storytell in a fun, engaging way.
Online Presence
7 Lessons Entrepreneurs Can Learn From Vine’s Demise
Although the video-sharing social media platform is going away, there are lessons to be learned.
Building a Business
5 Essentials for Your Crowdfunding Project to Succeed
Lots of good projects flop as crowdfunding projects, not because the idea was bad but because the funding campaign was poorly executed.
Online Presence
10 Surefire Tactics to Boost Pinterest Engagement
Pinterest users are more likely to buy more, and spend more, than users of any other social network.
Online Presence
Pinterest Is Rumored to Add Explore Section
The section will allow placement for publishers and brands to focus on organic content.
Online Presence
5 Myths About Pinterest Marketing
Pinterest has the robust, engaged community marketers seek.
Online Presence
The Shocking Truth About Louise Delage’s Instagram Account
The secrets of this social-media sensation reveal many truths about life, online and real world.
Building a Business
How Do You Stand Out From 500,000 Advertisers on Instagram?
Think: visuals, copy, audience enticement and the context of our ad.
Online Presence
The 140-Character Limit Is Dead. Long Live The 140-Character Limit!
Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?
Online Presence
Snapchat Is Adopting Facebook’s Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Online Presence
Another Effective Way Facebook Helps Grow Your Business
Groups enable you to extend your organic reach, workshop your material and establish yourself as a thought leader.
Online Presence
5 Ways to Win Followers and Customers With Your Responses to Instagram Comments
Taking time to reply to your followers shows you care what they say and value them.
Building a Business
9 Overlooked Ways to Make Visitors Love Your Website
You never get a second chance at a first impression. Make sure your website gives a good one.
Building a Business
The Harsh Lesson Everyone Can Learn From Justin Bieber Fleeing Instagram
Bieber had more Instagram followers than most nations have citizens but the abuse he triggered sharing his personal life drove him to delete his account.
Building a Business
Why Marketing Is Not the Job for the Lazy
Marketers are faced with more and more challenges to get their message out to target audiences.
