Online Presence
Facebook Is Getting Stern About Clickbait
A recent algorithm update means the headlines you read on your newsfeed will actually tell you something about the article beneath them.
Lesya Liu helps entrepreneurs create a meaningful and profitable Instagram presence that feels right for their creative businesses. Born and raised in Ukraine, she is a social media strategist and a photographer. Her passion lies in combining art and marketing to create compelling storytelling, both visually and textually. Most days she roams the Interwebs, looking for fresh, inspirational ideas or testing things out on her own social channels.
More From Lesya Liu
Online Presence
Instagram Introduces ‘Stories’ and Begins Clash of Titans With Snapchat
Two of the hottest social apps are going head-to-head by enter each other's playing fields.
Building a Business
3 Ways to Create a Brand Statement That Sticks
A brand statement clarifies what exactly a company does.
Online Presence
Instagram’s Business Features Could Annoy Loyal Users
Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Online Presence
Snapchat Announces Memories, Another Reason to Jump on Board
Save those awesome Snaps and Stories to show later as a memory.
Online Presence
10 Tactics to Make Your Facebook Organic Reach Soar
'Facebook organic reach' might be the greatest oxymoron in social-media marketing but it can be achieved.
Building a Business
To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page
Increase those conversions you've been working so hard to get.
Online Presence
Instagramming May Make Your Customers Happier
A picture is worth a thousand words and now you can share experiences with your customers in a visual way.
Online Presence
11 Basics for Growing Engagement on Instagram
To be an Instagram superstar you must have engaged followers.
Online Presence
How to Gracefully Handle an Online PR Crisis
Follow these practices to best handle any issues that may arise from a crisis.
Building a Business
Leverage the Undeniable Power of Video Marketing on All Platforms
The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
Building a Business
How to Create Stellar Content Your Audience Will Love to Share
There's more ways than ever to drive traffic to your company, but in a saturated social media environment quality is key.
Online Presence
Instagram Updates Logo and Its Fans Lose It Once Again
Enthusiasts for the photo-centric platform habitually fall into online tizzies when things change. They soon adjust.
Online Presence
5 Ways You Can Harness Instagram to Get Leads and Close Sales
Instagram doesn't require more time or energy than any other social network, so give it a try and see how your company grows.
Online Presence
Video Might Be Your Best Bet With Facebook’s Algorithm Update
The change at Facebook is yet another sign that video is becoming the dominant and preferred means of communicating to an online audience.
Online Presence
How to Choose Between Instagram and Snapchat, or Whether You Even Need Them
Before latching onto the Next Big Thing, consider which platform fits your online marketing strategy.
Online Presence
With These Apps You Will Absolutely Rock Instagram Marketing
Evaluate your overall digital branding and ensure that Instagram presence fits nicely right into it.
Online Presence
Ignore the Uproar. The Instagram Algorithm Change Is a Good Thing.
Ranking newsfeeds by relevancy instead of chronology has upset many but doesn't change the fundamentals for succeeding on Instagram.
