Building a Business
Google’s New Secure Search Means More Work for Online Business Owners
Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
More From Eric Siu
Online Presence
How Google ‘Author Markup’ Can Help Protect Your Content and Build Your Brand
Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
Building a Business
How Google’s New ‘Paid & Search’ Reports Can Provide Valuable Marketing Data
For marketers, this new side-by-side comparison can help drive your website's growth.
Online Presence
5 Ways Social Media Can Destroy Your Business
Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
Tech
How to Use Google’s New Top Charts Feature to Improve Your Web Content
When publishing to your website, this tool can help you come up with targeted and relevant content for your customers.
Building a Business
Google to Discontinue Adwords Tool for Websites
Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Building a Business
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Tech
Easy Ways to Keep Visitors on Your Website Longer
Consider publishing multimedia, linking to other pages on your site and other strategies for making your site more 'sticky.'
Building a Business
A Look at Google’s 200 Search Ranking Factors (Infographic)
An in-depth breakdown of what can affect your site's SEO.
Tech
Want to Sell More Online? How ‘Split Testing’ Your Site Can Help
Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
Building a Business
Penguin 2.0: What to Expect From Google’s Next Search Update
Three tips for how you can prepare your site for another big wave of changes to search.
Marketing
5 Pay-Per-Click Mistakes That Can Cost You Money
Tips for steering clear of common advertising pitfalls.
