Marketing
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
More From Eric Siu
Building a Business
Ask These 24 Interview Questions to Find a Marketing Rock Star
Hiring can be an expensive process, so make sure you do it right the first time around.
Building a Business
What’s the No. 1 Thing Employees Would Change If They Were the Boss?
According to study participants, culture and organization fit are a top concern. It should be yours, too.
Thought Leaders
The Critical Lesson of Letting Bad Employees Go
A CEO shares insights about why it's important to fire fast.
Building a Business
The Industry With the Happiest Employees, and How You Can Follow Its Lead
There are lessons you can take to your business to boost satisfaction among your team members.
Building a Business
The Secret Behind a Company That Gets Wildly High Internal Message Open Rates
What would your company's messaging analytics say about your communications to employees?
Marketing
3 Essential Elements Needed to Turn Content Consumers Into Customers
Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
Building a Business
4 Great Reasons to Join Entrepreneurial Organizations
It can be hard to explain the challenges that the solo nature of this pursuit, so find others like you.
Building a Business
13 Value-Packed Marketing Podcasts for Entrepreneurs
Maximize your commute and absorb lessons from experts on shows as short as five minutes.
Building a Business
How Much Money Should Your Startup Be Burning Through?
Decisions on burn rate must be made within the context of a startup's growth stage, the industry it operates in and the amount of financing raised.
Building a Business
5 Killer Lessons I Learned from Interviewing World-Class Entrepreneurs
These founders have taken their businesses to the next level, and you could do the same by applying what they've learned.
Building a Business
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Marketing
12 Great Resources for Diving Into Consumer Psychology
Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Building a Business
Do You Know Where Your Buyers Hang Out Online?
The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Building a Business
A Great Chief Marketing Officer Can Make All the Difference. Here’s How to Snag One.
Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Building a Business
5 Things You Need to Know Before Hiring Your First Employee
To prevent costly mistakes and wasted time, run through all of the following considerations before you even think about recruiting.
Building a Business
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
A few simple changes to your website or copy can spur customers into buying your offerings.
Building a Business
It Really Pays to Have a Rich Company Culture [Infographic]
They say that money can't buy you happiness, but according to the data, employee happiness sure can buy you money, so to speak.
Building a Business
7 Common Customer Onboarding Mistakes to Avoid at All Costs
If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.
Marketing
5 Proven Ways to Create Long-Lasting Customer Relationships
There are tools and processes you can incorporate to support your customers every step of the way.
Online Presence
Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.
Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Building a Business
Ignore Video and Miss Out on 69 Percent of Mobile Traffic
In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
Building a Business
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Building a Business
5 Questions to Ask When Your Marketing Isn’t Working
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Online Presence
A Day in the Life of a Successful Social-Media Strategy
Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Building a Business
Success Lessons From 2 Innovators Who Came Out Swinging
Case studies are everywhere, but check out these entrepreneurs who made crucial decisions on the one-way path to enviable success.
Building a Business
Personalized Marketing Is No Longer a Luxury
No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
Business Operations & Logistics
Focus on the Big Picture, and Your Website Will Thrive
Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Marketing
Are You Meeting Your Customers’ Online Marketing Expectations?
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Business Operations & Logistics
Foster Organic Traffic in a Crowded Internet With These 6 Steps
For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
