Building a Business
You’re No Little Fish: Stand Out by Dominating Content Marketing
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
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