The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
Start up founders are said to be Big Picture, the keepers of a company's vision. But if managers don't picture it, how will they recognize success when it's right in front of them?
A growing number of tech giants have missed targets and have re-evaluated projections. As a result, they've been forced to slow hiring or initiate massive layoffs.