Marketing
3 Alternatives to Amazon Product Ads
Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
By Eric Siu
Google AdWords | Page 2
Business Operations & Logistics
Are You Taking Advantage of Google’s Local Inventory Ads?
You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
By Eric Siu
Building a Business
3 Questions You Must Answer Before Wasting Money on AdWords
Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.
Marketing
5 Steps to ‘Bernie Madoff-Proof’ Your Local Advertising
When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.
Online Presence
How Ad Tech Fuels Innovation
Digital advertising is a moneymaker that allows smart companies to innovate and develop a diverse business.
By Ophir Tanz
Building a Business
7 Free Events and Webinars Entrepreneurs Can Take Advantage of During National Small Business Week
Here's how you can get involved in the Small Business Administration's week-long celebration of the American entrepreneur.
Marketing
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
By Brian Sutter
Building a Business
Search Engine Marketing: The Alchemy of Our Age
Search engine marketing turns data into gold for you and your company.
Building a Business
Building a Keyword-Driven Content-Marketing Strategy Is Key
Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
By Aaron Agius
Marketing
4 Key Findings from AdWords Audits
The secret to a successful AdWords account is committing the time to optimize campaign performance.
Marketing
Go Beyond Google AdWords
If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
Building a Business
The Top Tips You Need to Know About Local Mobile-Optimized Ads
If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.
Building a Business
The Most Important Metric You Can Track
Don't ignore cost per conversion. Here's why and how to track it.
Marketing
How to Find Keywords That Will Drive the Most Traffic to Your Website
Ignoring this element of the game could leave you permanently warming the bench.
Building a Business
The Secret to Keyword Research for Local Businesses
Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
Marketing
4 Key Reasons Local Businesses Fail When Using Google AdWords
If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Building a Business
How Google Analytics Can Help Shape Your Marketing Strategy
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Building a Business
5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
By Jason Parks
Building a Business
5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
By Corey Zeimen
Building a Business
Do Keywords Still Matter?
Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.
Building a Business
7 Ways to Turbocharge AdWords for Optimal Performance
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
By Joe Putnam
Online Presence
YouTube Is a Lousy Place to Make Money
There are reasons for small businesses to spend resources on video, but revenue isn't one of them.
Building a Business
How to Implement a Killer Online-Marketing Strategy for $15 a Week
A great approach to online marketing is more of a bargain than you think.
By Jason Parks
Building a Business
Why Every Business Needs to at Least Consider Google Targeted Ads
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
Building a Business
10 Winning Tactics for Marketing Online to Other Businesses
B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
Building a Business
7 Tools From Google to Boost Your Brand
Some of these services are well known, while others are a bit obscure.
Building a Business
3 Digital Marketing Channels That Work for Every Advertiser
Online advertising channels are numerous but these three are must buys.