Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.
In this exclusive excerpt from the book 'Working Backwards,' longtime Amazon execs reveal how the company dealt with massive disruption ... and transformed itself as a result.
By sharing my own story, hopefully I can start to reframe our perception of depression and eliminate the stigma that prevents people from asking for help.