Jason Falls

Digital Strategist, Industry Analyst, Speaker, Author at Cornett

Entrepreneur Leadership Network® VIP

Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior influence strategist at Cornett, an advertising agency in Lexington, KY. He is the author of three books on digital marketing, including Winfluence — Reframing Influencer Marketing to Ignite Your Brand, from Entrepreneur Press.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

More From Jason Falls

Thought Leaders

Are Body-Image Issues Holding Your Team Back?

A new event and book offer two different paths for recognizing and addressing this under-discussed concern.

Online Presence

Thanks to New NCAA Rules, Student-Athletes Are the Hottest New Entrepreneurs

Collegiate players are capitalizing on the ability to freely market their name, image and likeness, but does trouble lie ahead?

Tech

Siri: When Will Web Accessibility Be The Norm?

Actor behind Apple's voice assistant is the perfect influencer to push for progress.

Business News

Twitter’s Ecommerce Redo Won’t Be Much Help to Brands or Influencers

Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.

Marketing

What ‘Authenticity’ Actually Looks Like in an Influence-Marketing Collaboration

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.

Marketing

Meet the Agency Disrupting Advertising By Creating Influencers

Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.

Marketing

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.

Online Presence

The Answer to Influencer Marketing’s Biggest Question Lies in Understanding Channels of Influence

Understanding this big-picture concept can help entrepreneurs build more strategic approaches.

Marketing

F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of ‘Accepting Less Than You’re Worth’

An inside look at the rapidly growing brand-partnership review site for influencers.

Marketing

Are You an Influencer? Then You Better Understand These 5 Key Audience ‘Tudes.

Turns out size does matter. But so does intelligence.

Marketing

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

Marketing

How to Build a Successful Influence Marketing Campaign

A six-step recipe is all you need to plow ahead.

Thought Leaders

19-Year-Old Scottish Teen’s Cancer Motivates Entrepreneurial Success

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.

Marketing

Get to Know the 3 Types of Influencers

It's all about identifying, and adapting to, your expanding circles of trust.

Marketing

HBO’s ‘Fake Famous’ Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.

Marketing

Why Consumers Care About Influencers, and Why You Should Too

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

Marketing

With Influencer Marketing, You Can’t Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Marketing

Do Brands Need to ‘Speak American’?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.

Online Presence

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?