Budweiser Wants You to Grab a Six Pack of ‘America’

By Dan Bova May 10, 2016
Anheiser-Busch

Anheiser-Busch announced its plan to replace “Budweiser” with “America” on 12 oz. bottles and cans this summer. Starting May 23rd, the brews will not only be relabelled but will also include phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.”

In a statement, Budweiser Vice President Ricardo Marques explained the company’s idea. “”We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games…Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.”

The campaign will continue through the presidential election in November, which makes sense. We’re all going to need a drink when that’s finally over.

Anheiser-Busch announced its plan to replace “Budweiser” with “America” on 12 oz. bottles and cans this summer. Starting May 23rd, the brews will not only be relabelled but will also include phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.”

In a statement, Budweiser Vice President Ricardo Marques explained the company’s idea. “”We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games…Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.”

The campaign will continue through the presidential election in November, which makes sense. We’re all going to need a drink when that’s finally over.

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Dan Bova

VP of Special Projects at Entrepreneur.com
Entrepreneur Staff
Dan Bova is the VP of Special Projects at Entrepreneur.com and host of the How Success Happens podcast. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia Zone, Road & Track Crew's Big & Fast Cars, The Big Little...

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