PR Newswire's Small Business PR Toolkit

These three steps will help.

There are more benefits to mobile payments than you might think.

A blank page can be intimidating, but these steps will make mastering long-form content easier.

There's more out there than Facebook, Instagram, Pintrest and Twitter.

Even with the rise of native content and social marketing, email marketing is key for a successful small business.

This article will make sure you know what they are, and how to avoid them.

From being mobile friendly to having a solid SEO foundation, here are a few tips for boosting your website's leads.

For those who don't have a clue how to market their service or product, here are a few pointers to get you started.

If your content doesn't include an irresistible call to action, you are leaving a lot of money on the table.

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.

Here are a few tips on how to shoot a quality video with just a smartphone.

From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.

Here are a few ways to get your name out there without spending a lot of money.

When it comes to content marketing, it's important to get out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.

From researching to practicing, here are six interview tips.

Follow the tips to gain a larger audience and leave a lasting impression while doing so.

Not only is supporting a cause good for the soul, but it's good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility.

If you want to stick in your readers' minds, your content needs to stand out -- and one of the best ways to do this is to tell a story.

Here are a few ways businesses can incorporate mobile marketing into a social-media strategy to reach new customers and deepen engagement with existing ones.

If done correctly, webinars can be a cost-effective solution to publicize a book.

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.

If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.

Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.

Fulfilling the demand for information and entertainment can be a challenge for smaller companies with limited manpower and financial resources but working within these limits is not impossible.

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.

Is it possible that being everywhere at once might actually be hurting your business?

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'