PR Newswire's Small Business PR Toolkit

There are two basic steps to boosting your marketing image -- finding images and then customizing them.

There's no use in denying it -- marketing is a critical component of a small business' success.

These tips will help you to create content to share on LinkedIn that will garner interest and spread your content far and wide.

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.

Content marketing gives you the opportunity to expand your company, build your reputation and establish a place as a trusted leader in your industry.

Book marketing doesn't have to cost thousands.

Here are a few things you can do to keep your small business thriving in your local community.

Take a different approach to content creation to intrigue your readers.

Use email marketing to grow your business.

Mastering the art of writing enticing headlines and exciting teasers takes practice.

Before selling to your customers, engage them first.

Try out these simple tips to for a solid email marketing strategy.

If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.

If you'd like to expand your marketing reach, consider these 6 ways.

To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.

Gathering and promoting feedback can lead to big wins.

Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.

These days, it's hard to miss the fact that video -- especially livestreaming -- is a big and powerful way to deliver your message.

Instead of relying on an editor to neaten up your writing, you can learn to be your own editor.

When you're following up on tons of form leads from your website, they all start to look the same. However, if you look for these five attributes, you'll quickly zero-in on the most promising leads.

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.

There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as far as one can.

Readers using small screens interact with the content you write in a different way.

No business is immune to experiencing a crisis, but how a company responds determines if it can weather the storm or not.

Read on to learn how to better capture the media's attention

Keep these in mind to design an email marketing campaign that's easy on the eyes

This checklist will help make sure the content you're putting out is high quality.

These 5 trends can help keep your marketing relevant

All types of marketing have the same function: to garner attention.

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.