This list is from The Feifer Five, a monthly newsletter by Entrepreneur’s editor in chief, Jason Feifer. Each month, he shares five entrepreurial insights to help you think bigger. Subscribe here.

Here’s the only prediction I can guarantee: Next year will bring new opportunities for sharp, forward-thinking entrepreneurs. And what exactly will those opportunities be?

I have a theory. Which leads me to #1 on my list…

1. 2018 can be a fresh start.

For Entrepreneur‘s December issue, we asked tons of smart people to make a prediction. (Gary Vaynerchuk’s answer, in part: “The same way I felt in 2008 about social media is how I feel about voice now.”) And as we did, I began forming my own prediction: Trust is next year’s competitive advantage.

Following a 2017 full of fake news, divisiveness, hacking, corporate malfeasance, and never-ending scandals, consumers want to embrace anything that is true and honest and decent and giving and real. The entrepreneurs who are most trustworthy — who have nothing to hide, who speak openly and clearly, whose companies are transparent, who believe in their customers as much as they believe in themselves — will be the ones that win people over. The future is for entrepreneurs to shape. Next year is a fresh opportunity to prove it. May we do so in the image of our best selves.

2. Great opportunities at the wrong time are actually just bad opportunities.

3. You may be making things unnecessarily hard.

4. If you anchor yourself to the old ways of doing things, time will just move on without you.

5. Own it!

I loved this sandwich board, which I spotted outside of Emmerson in Boulder, Colorado in November. It’s a great reminder that confidence trumps almost anything else. Someone insult your food? Use that to promote yourself, and suddenly you’ve flipped the insult on its head. It’s like you’re saying, Our food is so good, we can joke about it being bad. That’s how confident we are you’ll love it.

That’s a compelling message.