Understand the Checkout to Understand Your Customers (Infographic)

By Linda Lacina Oct 08, 2013

Despite the focus on online shopping, most purchases are still done the old-fashioned way: at a checkout in a brick-and-mortar store. Getting customers to the register depends on a number of factors, including how good a shopper happens to feel that day. This research compiled by technology firm Synqera reminds us that robust sales can still benefit from the simplest things, like short lines and knowledgeable salespeople. Take a look at the findings.

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Understand the Checkout to Understand Your Customers (Infographic)

Despite the focus on online shopping, most purchases are still done the old-fashioned way: at a checkout in a brick-and-mortar store. Getting customers to the register depends on a number of factors, including how good a shopper happens to feel that day. This research compiled by technology firm Synqera reminds us that robust sales can still benefit from the simplest things, like short lines and knowledgeable salespeople. Take a look at the findings.

Click to Enlarge+

Understand the Checkout to Understand Your Customers (Infographic)

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Linda Lacina

Entrepreneur Staff
Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter.

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