Chatbots are effective engagement tools, and if implemented properly, they can build your sales pipeline and monetize your social media accounts. Chattypeople, a leading bot-building platform, allows you to build a complex chatbot in a matter of minutes. That being said, there is no one-size-fits-all when it comes to chatbots, so you have to build a chatbot based on your company’s specific needs. With Chattypeople, you can build a complex bot that can carry out multiple tasks. Some companies can benefit from using chatbots as a customer care tool, whereas businesses that offer online purchases can use chatbots as a direct sales channels. For your chatbot to succeed, you need to look at your company, see what features would benefit your users, and base your success metrics off of those features. Building a successful chatbot is always challenging, and it requires a high level of adaptability. I’ve developed a guide to help you understand how chatbots work and how to build a successful bot for your company.

Related: Enterprise Chatbots Platforms and the Future of Work

The benefits of chatbots.

• They are a symbol of innovation, which captivates most audiences
• They reach potential clients through their preferred apps and platforms
• You can set up a chatbot that provides customer support 24/7
• They can deliver personalized ads
• They can help you nurture your leads
• You can monetize your social media
• You will save time, which you can invest into developing new products or strategies

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

Building a successful chatbot.

Choose your bot’s features carefully.

• Your company’s contact information and operation hours
• Prices, offers, and promotions
• Product or service descriptions and specifications
• Background information about your company

Related: How to Create a Facebook Messenger Chatbot For Free Without Coding

Give it personality.

Your chatbot is an official representative of your brand, so its conversations now constitute part of your services and products. In order to provide the highest user experience, you have to give your bot personality. When I say personality, I mean making your bot sound less like a machine. Remember, don’t try to fool users into thinking they are interacting with a human. Instead, inform them that they’re talking to a chatbot using human-like language and context to create a smooth experience that will leave them wanting more.

Related: Enterprise Chatbots and the Conversational Commerce Revolutionizing Business

Make your chatbot proactive.

• View your company’s contact information
• Browse through products
• Make a purchase
• Manage or change orders

Related: 7 Ways Chatbots Can Benefit Your Marketing Strategy

Use your bot as a customer service tool.

• Change their profile information
• Update their billing details
• View plans, products, and services
• View their purchase history and order statuses
• Process orders and payments
• Schedule appointments with human representatives

Related: Top 7 Chatbot Monetization Strategies You Need to Know

Incorporate your bot into your marketing strategy.

• Using it as distribution channel for exclusive promotions and offers
• Collecting user information to build buyer personas
• Promoting your bot through paid and organic channels

Connect your chatbot to ecommerce platforms.

Related: Social Media Marketing Strategies With Chatbots

Optimize your bot.

• Its introduction
• Its tone of voice
• The conversation flow
• Features and self-serving options
• Calls to action

Finally…