Serving a Targeted Audience Led to Big Success for this Franchisor

Rafael Alvarez spent three decades building a tax-preparation franchise trusted by the Latino community. Now he’s preparing for rapid growth and national expansion.

By Stephanie Schomer • Dec 08, 2020
Courtesy of ATAX

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Stephanie Schomer

Deputy Editor at Entrepreneur
Entrepreneur Staff
Stephanie Schomer is Entrepreneur magazine's deputy editor. She previously worked at Entertainment Weekly, Architectural Digest and Fast Company. Follow her on Twitter @stephschomer.

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