Starbucks, Amazon Go Open Store in New York

Amazon will use cameras to monitor which items a person has selected and taken, then charges that person accordingly.

By Emily Rella Nov 18, 2021
Spencer Platt | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Starbucks and Amazon Go have partnered for a new store concept. It opens in New York City Thursday.

As CNN explains, Starbucks coffee can be bought normally from a barista or by making a mobile to-go order. A customer who wants to browse the Amazon Go store or sit in the market will need to follow Amazon’s protocols, using a credit card, Amazon app or their palm to enter the seating area.

The combination venture offers up typical Starbucks snacks and meals in addition to Amazon Go sandwiches and salads, as well as local foods like Ess-A-Bagel bagels.

Amazon uses cameras to monitor which items a person has selected and taken, then charges that person accordingly.

According to CNN, Starbucks will open another of these concept shops in New York and a third in an unknown location within the next year.

The coffee giant is pitching itself as a space to not only enjoy caffeine and snacks, but to work and socialize.

Kathryn Young, the company’s senior vice president of global growth and development, told CNN, “There’s space to plug in, space to be, space to connect, space to have meetings.” The company wants to “meet customers where [they] are at different places all throughout the day.”

Starbucks and Amazon Go have partnered for a new store concept. It opens in New York City Thursday.

As CNN explains, Starbucks coffee can be bought normally from a barista or by making a mobile to-go order. A customer who wants to browse the Amazon Go store or sit in the market will need to follow Amazon’s protocols, using a credit card, Amazon app or their palm to enter the seating area.

The combination venture offers up typical Starbucks snacks and meals in addition to Amazon Go sandwiches and salads, as well as local foods like Ess-A-Bagel bagels.

Amazon uses cameras to monitor which items a person has selected and taken, then charges that person accordingly.

According to CNN, Starbucks will open another of these concept shops in New York and a third in an unknown location within the next year.

The coffee giant is pitching itself as a space to not only enjoy caffeine and snacks, but to work and socialize.

Kathryn Young, the company’s senior vice president of global growth and development, told CNN, “There’s space to plug in, space to be, space to connect, space to have meetings.” The company wants to “meet customers where [they] are at different places all throughout the day.”

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Emily Rella

Senior News Writer
Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

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