Sbarro Launches Innovative “In-Lid” CD-ROM Beverage Promotion
Melville, New York–Sbarro, an Italian quick-service chain with more than 900 U.S. locations, has rolled out an industry first, delivering customers a four-track music CD-ROM packaged in a beverage lid. Consumers who order a large 32-ounce drink and pay $1.99 will receive the CD-ROM, featuring tracks by Lifehouse, Boomkat, 40 Foot Echo and Kooler Kids. The promotion runs through October 31. –PRNewswire
Melville, New York–Sbarro, an Italian quick-service chain with more than 900 U.S. locations, has rolled out an industry first, delivering customers a four-track music CD-ROM packaged in a beverage lid. Consumers who order a large 32-ounce drink and pay $1.99 will receive the CD-ROM, featuring tracks by Lifehouse, Boomkat, 40 Foot Echo and Kooler Kids. The promotion runs through October 31. –PRNewswire
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